It’s almost unbearable to think about being in a room with the challenge of making something better than the Sony Bravia commercial that featured zillions of super balls bouncing oh-so-softly down the black-diamond streets of San Francisco. A follow-up to that one was created last year called “Paint,” which required over 18,000 gallons of paint, 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera positions and a crew of 200 people to turn a building in Glasgow into a Las Vegas water fountain.
Now Sony unveils its latest Bravia TV ad featuring 200 plasticine bunnies hopping through the streets of NYC. The new ad is called “Play-doh,” and uses the same claymation technique used in Chicken Run and the Wallace and Gromit movies. It’s a trip!
"Technically this is the most difficult thing I have ever done," said the ad's director, Frank Budgen, on Guardian Unlimited. "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real."
The commercial features the oft-used Rolling Stones song “She’s a Rainbow” from 1967’s Their Satanic Majesties Request.
Check it here:
